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The Truth About Search Engine Optimization by Rebecca Lieb

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Truth 21. Building links through online directories

If inbound links are one of the fastest ways to inclusion in search engine indices, online directory listings are one of the fastest means to that end.

Of course, just as all links aren’t created equal, neither are all online directories—of which there are thousands. You could, of course, submit your site to every directory out there. But going under the assumption that your time and resources are in shorter supply than the sheer number of directories on the Internet, it would be wise to take a more considered approach.

A logical place to start is by submitting to the Open Directory Project (www.dmoz.org), which calls itself “the largest, most comprehensive human-edited directory ...

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