February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Truth 42. Hiring a great search professional
Whether hiring an outside agency or consultant, or a staff SEO professional, hiring great SEO help begins with knowing what you’re shopping for. So, the first step in recruiting the best talent for the job is defining what that job is. You may need SEO help with any—or all—of the following:
• Establishing an overall SEO strategy
• Reviewing and providing recommendations on site content or structure
• Technical advice on site development—for example, hosting, redirects, error pages, or use of JavaScript
• Content development
• Link building
• Managing specific marketing campaigns
• Keyword research
• SEO training
As with any other vendor or employee, check references and speak with current ...
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