February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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Truth 25. Ads are links, too
Paying for links is certainly a gray area (see Truth 23, “The jury is out on paid links”), partially because search engines frown upon the practice, and partially because any paid link is regarded as advertising, rather than as “pure” organic search optimization.
Yet because virtually every online ad contains a link back to the advertiser’s web, product, or brand site does present an unavoidable fact that can affect search optimization: These paid links can and do affect search rankings. Paid advertisements can, therefore, be considered to be part of a linking strategy. This, in turn, makes them worthy of consideration in a discussion of SEO.
It’s at least in part (if not wholly) for this reason that many ...
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