February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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Truth 26. Build your site in a good neighborhood
Location, location, location. This adage holds true for more than just real estate. It applies just as well to the “neighborhood” in which a website resides. When it comes to search engine optimization, search engines will judge you by the company you keep—and rank you accordingly. Bad, discourteous, and unruly neighbors can bump you down the rankings. In a worst-case scenario, they can wipe you right out of search engine results.
What constitutes a “neighborhood” among the billions and billions of sites on the Internet? Just as real-world neighborhoods consists of communities linked together by common networks of streets, roads, fences, boundaries, highways, railroads, and pathways, ...
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