February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Truth 12. Keywords are key
Strong, optimized copy is the most critical part of any SEO initiative. But before the first sentence, tagline, or headline is written, you must first venture into the heart of search optimization by identifying those keywords and key phrases your target audience is likely to use when searching both for your website, and for individual pages within the site.
These are the words and phrases searchers use, not necessarily the ones you use back at the office when you’re talking with your colleagues. Perhaps you’re a medical professional who bandies about terms such as “myocardial infraction”. The average Web searcher is more likely to seek information on “heart attack”. While in the throes of home renovations, ...
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