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The Truth About Search Engine Optimization by Rebecca Lieb

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Truth 50. Mobile SEO is more important than ever

With more than 40 million users (and counting), the mobile Internet has reached critical mass, according to Nielsen Research. Smart phones, meanwhile, are soaring in popularity. Apple’s iPhone is a game-changer, and Blackberries, once reserved for road-warrior high-tech executives, are now commonplace. In fact, 84.8 percent of iPhone users and 58.2 percent of total smart phone users access news and information from their handheld device; whereas 58.6 percent of iPhone users and 37 percent of smart phone users visited a search engine on their phones (mMetrics).

Used to be that mobile sites had to be technically constructed for the mobile channel and reside on special mobile-only .mobi ...

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