February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Truth 36. Users will create content for you
User-generated content (UGC) is a powerful SEO tool, and you don’t even have to create it. Users do. Studies have found that more than half of web users have reviewed or rated products and services online. And that figure is even higher among “millenials,” the 18- to 25-year-old demographic. More than 71 percent of them share their opinions on a wide variety of sites.
We’re talking a wide variety of shopping sites, such as epinions, Yahoo! Shopping, BizRate, PriceGrabber, CNET, Bazaarvoice, virtually every travel-related site (such as TripAdvisor.com)...the list goes on and on. Local city guides (Yelp, Citysearch, Yahoo!, and Google Local) are literally filled with user reviews of butchers, ...
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