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The Truth About Search Engine Optimization by Rebecca Lieb

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Truth 36. Users will create content for you

User-generated content (UGC) is a powerful SEO tool, and you don’t even have to create it. Users do. Studies have found that more than half of web users have reviewed or rated products and services online. And that figure is even higher among “millenials,” the 18- to 25-year-old demographic. More than 71 percent of them share their opinions on a wide variety of sites.

We’re talking a wide variety of shopping sites, such as epinions, Yahoo! Shopping, BizRate, PriceGrabber, CNET, Bazaarvoice, virtually every travel-related site (such as TripAdvisor.com)...the list goes on and on. Local city guides (Yelp, Citysearch, Yahoo!, and Google Local) are literally filled with user reviews of butchers, ...

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