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The Truth About Search Engine Optimization by Rebecca Lieb

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Truth 31. Get listed to get vertical

As discussed in Truth 21, “Building links through online directories,” directory listings aren’t only an important link-building strategy. Listings in appropriate vertically oriented directories help to contextualize the focus, content, and scope of a website (and the business or organization that it represents). This listing can, in turn, help to contextualize and promote the site in vertical search listings.

We looked at this briefly in the last truth, in which we discussed how inclusion in directories such as Zagat, Citysearch, Yelp, Superpages, Judy’s Book, Yahoo! Local, travel guides, About.com, or regional websites, such as Boston.com, could help highlight a site’s local value and boost its ...

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