February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Truth 31. Get listed to get vertical
As discussed in Truth 21, “Building links through online directories,” directory listings aren’t only an important link-building strategy. Listings in appropriate vertically oriented directories help to contextualize the focus, content, and scope of a website (and the business or organization that it represents). This listing can, in turn, help to contextualize and promote the site in vertical search listings.
We looked at this briefly in the last truth, in which we discussed how inclusion in directories such as Zagat, Citysearch, Yelp, Superpages, Judy’s Book, Yahoo! Local, travel guides, About.com, or regional websites, such as Boston.com, could help highlight a site’s local value and boost its ...
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