Whether in-house or outsourced, you’ve finally elected someone to head up SEO duties for your website. (Perhaps you’re even taking on the job yourself, with or without specialized support.) You’ve found someone whose skill set marries both marketing savvy and technical expertise.
Now what? What are the SEO’s duties, day to day, week to week, and month to month? What should you expect them to do, and how will their performance be benchmarked?
It depends on your needs, of course, but this truth outlines what you should expect functionally from the person (or firm) charged with optimizing your site for search.
The first order of business is a complete ...