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Badass: Making Users Awesome

Book Description

Build sustainably successful products and services that don’t rely on unethical persuasive marketing tricks but on helping your users have deeper, richer experiences. This book shows you what it takes to make your users badass—and help you succeed.

Table of Contents

  1. Cover
  2. Praise
  3. Title
  4. Copyright
  5. Contents
  6. The Challenge (1/11)
  7. The Challenge (2/11)
  8. The Challenge (3/11)
  9. The Challenge (4/11)
  10. The Challenge (5/11)
  11. The Challenge (6/11)
  12. The Challenge (7/11)
  13. The Challenge (8/11)
  14. The Challenge (9/11)
  15. The Challenge (10/11)
  16. The Challenge (11/11)
    1. Think Badass (1/2)
    2. Think Badass (2/2)
    3. The User Journey (1/4)
    4. The User Journey (2/4)
    5. The User Journey (3/4)
    6. The User Journey (4/4)
  17. What Experts Do
    1. Science of Badass (1/4)
    2. Science of Badass (2/4)
    3. Science of Badass (3/4)
    4. Science of Badass (4/4)
    5. Building Skills (1/6)
    6. Building Skills (2/6)
    7. Building Skills (3/6)
    8. Building Skills (4/6)
    9. Building Skills (5/6)
    10. Building Skills (6/6)
    11. Perceptual Exposure (1/6)
    12. Perceptual Exposure (2/6)
    13. Perceptual Exposure (3/6)
    14. Perceptual Exposure (4/6)
    15. Perceptual Exposure (5/6)
    16. Perceptual Exposure (6/6)
  18. Help Them Move Forward
    1. Remove Blocks (1/6)
    2. Remove Blocks (2/6)
    3. Remove Blocks (3/6)
    4. Remove Blocks (4/6)
    5. Remove Blocks (5/6)
    6. Remove Blocks (6/6)
    7. Progress + Payoffs (1/6)
    8. Progress + Payoffs (2/6)
    9. Progress + Payoffs (3/6)
    10. Progress + Payoffs (4/6)
    11. Progress + Payoffs (5/6)
    12. Progress + Payoffs (6/6)
  19. Support Cognitive Resources
    1. Design (1/3)
    2. Design (2/3)
    3. Design (3/3)
    4. Reduce Cognitive Leaks (1/5)
    5. Reduce Cognitive Leaks (2/5)
    6. Reduce Cognitive Leaks (3/5)
    7. Reduce Cognitive Leaks (4/5)
    8. Reduce Cognitive Leaks (5/5)
    9. Escape the Brain’s Spam Filter (1/6)
    10. Escape the Brain’s Spam Filter (2/6)
    11. Escape the Brain’s Spam Filter (3/6)
    12. Escape the Brain’s Spam Filter (4/6)
    13. Escape the Brain’s Spam Filter (5/6)
    14. Escape the Brain’s Spam Filter (6/6)
  20. Epilogue (1/3)
  21. Epilogue (2/3)
  22. Epilogue (3/3)