Badass: Making Users Awesome

72

The Challenge

Prologue Think Badass The User Journey



Where do your users get stuck?

What’s the AUTO mode for your product, service, bigger cooler

context? What is it that holds people in the competent zone

but keeps them from pushing forward? What are the comfort-

able-but-limiting tools and techniques they use that they must

leave behind to make progress?

What’s the equivalent of

AUTO mode for your users?

List the ways in which your users get stuck, at both your

tool (if relevant) and at the compelling context:

73

The Challenge

Prologue Think Badass The User Journey



A great photographer can be amazing with just a

camera phone. And what about the company that

makes ONLY entry-level point-and-shoot cameras?

If the tool you make does not support advanced skills within

the compelling context you’ve chosen, what do you do? Some

companies grow with their users and eventually develop more

advanced versions of their tool(s). But that’s not always an

option.

Imagine you’re the point-and-shoot camera maker without any

higher-end gear in your future plans. Will your users outgrow

you as you help them become better? Will they outgrow you

even faster because you helped them become better?

Entry-level products don’t have to mean entry-level context.

An entry-level camera maker can help users ...