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The Challenge
Prologue Think Badass The User Journey
A great photographer can be amazing with just a
camera phone. And what about the company that
makes ONLY entry-level point-and-shoot cameras?
If the tool you make does not support advanced skills within
the compelling context you’ve chosen, what do you do? Some
companies grow with their users and eventually develop more
advanced versions of their tool(s). But that’s not always an
option.
Imagine you’re the point-and-shoot camera maker without any
higher-end gear in your future plans. Will your users outgrow
you as you help them become better? Will they outgrow you
even faster because you helped them become better?
Entry-level products don’t have to mean entry-level context.
An entry-level camera maker can help users ...