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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
72
The Challenge
Prologue Think Badass The User Journey
Where do your users get stuck?
What’s the AUTO mode for your product, service, bigger cooler
context? What is it that holds people in the competent zone
but keeps them from pushing forward? What are the comfort-
able-but-limiting tools and techniques they use that they must
leave behind to make progress?
What’s the equivalent of
AUTO mode for your users?
List the ways in which your users get stuck, at both your
tool (if relevant) and at the compelling context:
73
The Challenge
Prologue Think Badass The User Journey
A great photographer can be amazing with just a
camera phone. And what about the company that
makes ONLY entry-level point-and-shoot cameras?
If the tool you make does not support advanced skills within
the compelling context you’ve chosen, what do you do? Some
companies grow with their users and eventually develop more
advanced versions of their tool(s). But that’s not always an
option.
Imagine you’re the point-and-shoot camera maker without any
higher-end gear in your future plans. Will your users outgrow
you as you help them become better? Will they outgrow you
even faster because you helped them become better?
Entry-level products don’t have to mean entry-level context.
An entry-level camera maker can help users ...
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Publisher Resources

ISBN: 9781491919057Errata Page