Badass: Making Users Awesome

41

The Challenge

Prologue



The ski guy and possibly others

Being better is Better

Being better means better results.

But being better is about more than just results. Being more

skillful, more knowledgeable, more advanced is itself an

intrinsically rewarding experience. The ability to make ner

distinctions in what you can see, hear, taste, perceive in the

environment can feel like a superpower.

When you’re more skilled at something, it’s as though a part of

your world got an upgrade. It’s as though pre-badass-you had

been experiencing the world in Standard and now a part of the

world has become High Resolution.

42

The Challenge

Prologue



Badass means higher resolution.

Badass means deeper, richer experiences.

classical music expert

“hears” more in the music

than most of us

Badass is about more than just results

The better you get at [x], the more detail you perceive in [x].

Greater detail is one of the most overlooked benets of being

better. To the human (and animal) brain, the ability to “pick-up”

more from the environment is deeply rewarding.

While the ability to gain more resolution in music is an obvious

benet, having a higher-res experience of nearly anything makes

that experience more pleasurable.

43

The Challenge

Prologue



The wine sommelier smells and

tastes more than most of us. ...