Skip to Content
Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
This product must be
a bestseller. Or else.
Badass: Making Users Awesome
The Challenge
Prologue
1 Think Badass
2 The User Journey
How does he do that?
Perfect every time.
They said it would be easy.
This can’t be right...
I never thought I’d
be able to do this.
It’s amazing.
What Experts Do
3 Science of Badass
4 Building Skills
5 Perceptual Exposure
Help Them Move Forward
6 Remove Blocks
7 Progress + Payoffs
Support Cognitive Resources
8 Design
9 Reduce Cognitive Leaks
10 Escape the Brain’s Spam Filter
Epilogue
Compelling Context
tool
A B
C
iPhoto
photo editing
photography
art
Photoshop
Adobe Lightroom
iPhoto
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Tips for Designing Effective Presentation Slide Decks

Tips for Designing Effective Presentation Slide Decks

Curtis Newbold
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer
How to Overcome a Power Deficit

How to Overcome a Power Deficit

Cyril Bouquet, Jean-Louis Barsoux

Publisher Resources

ISBN: 9781491919057Errata Page