Skip to Content
Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
167
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
Think about it
If a user could express these thoughts, feelings, concerns,
as they happen, and you were with them, you could do
something to help them.
The common attribute: we’re not there with them
when they’re thinking and feeling this, and if
we were, we’d be able to do something about it.
The problem is NOT that
they’re making this face, it’s
that we’re not there to notice
and do something about it.
To think of it another way, what can’t they tell us because
we’re not right there with them?
They can’t....
168
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
They can’t do this:
They can’t make that face.
They can’t ask that question.
Of course technically they can, but we’re not
there to notice. And if we’re not there to notice
(and take action), we’ve removed their ability to
communicate their frustrations and questions to
someone who can do something about it.
169
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
Are you sure?
Are you certain that if you’re not there
you can’t really know what they’re
experiencing?
Are you certain that if you’re not there
you can’t help them ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Design It!

Design It!

Michael Keeling
Creating Online Videos That Engage Viewers

Creating Online Videos That Engage Viewers

Dante M. Pirouz, Allison R. Johnson, Matthew Thomson, Raymond Pirouz

Publisher Resources

ISBN: 9781491919057Errata Page