January 2015
Beginner to intermediate
294 pages
7h 11m
English
Content preview from Badass: Making Users Awesome
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Support Cognitive Resources
Design Reduce Cognitive Leaks Escape the Brain’s Spam Filter
252
The Challenge What Experts Do Help Them Move Forward Support Cognitive Resources
Design Reduce Cognitive Leaks Escape the Brain’s Spam Filter
We must help our user’s brain agree:
This is something to care about.
This is something to pay attention to.
This is something to remember.
Wherever staying focused is something our
user wants and needs but struggles to do, we
must help convince their brain to agree.
We must inject the thing our user wants to do
with something our user’s brain cares about.
Then what do brains care about?
Ooooh I felt that. Wow, look at
THAT. Wait, this is so strange.
Ouch! I better remember THAT.
253
The Challenge What Experts Do Help Them Move Forward Support Cognitive Resources
Design Reduce Cognitive Leaks Escape the Brain’s Spam Filter
Brains care about scary, threatening things.
254
The Challenge What Experts Do Help Them Move Forward Support Cognitive Resources
Design Reduce Cognitive Leaks Escape the Brain’s Spam Filter
Brains care about faces, especi ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.