January 2015
Beginner to intermediate
294 pages
7h 11m
English
Content preview from Badass: Making Users Awesome
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
16
The Challenge
Prologue
Word of Mouth
The answer begins here.
True, trusted recommendations.
Not faked, bribed, or bought.
Not a brand masquerading as our “friend” on social media.
It doesn’t have to be from a person we actually know in real-
life, but it must be from someone (or something) we trust
more than we trust a brand. And most of us still trust a total
stranger on Amazon more than the “brand friend” we “like”
on Facebook. (That we “liked” for a chance to win an iPod.)
Note: Amazon reviews aren’t entirely trusted either, thanks to well-
publicized stories of fake positive reviews by the author or fake negative
reviews by a rival. Even in the face of potentially fake reviews, we still trust them
more than we trust the brand’s own messages.
92% say they trust
recommendations from friends and family
above all other forms of advertising
70% say they trust online
consumer reviews, the second most
trusted recommendation above all other
forms of advertising.
Source: Nielsen’s Global Trust in Advertising report
http://www.nielsen.com/us/en/reports/2012/global-trust-in-advertising-and-brand-messages.html
17
The Challenge
Prologue
Sustained bestsellers NOT successful
If the common attribute of sustained bestsellers is
“recommended by trusted sources,” the real question is:
what inspires those ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.