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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
26
The Challenge
Prologue
Reverse-engineering Successful Users
At the core, though, there’s one key attribute of successful users
that’s driving all of the others. What is it?
Evangelize
(telling/convincing others)
Seek out/form commu-
nities of other users
Get accessories, add-
ons, T-shirts, pride items
Appreciate the value/need
for higher-end, advanced
versions
Show off
their results
Tolerate problems
Remain loyal
Resist the competition
?
what goes here?
If we look at successful users across a wide range of products,
services, hobbies, etc. we nd common attributes. The rst step
in creating successful users is to observe successful users.
How do they behave? What do they do? What do they say?
Where you nd successful users,
you nd users that are...
27
The Challenge
Prologue
Not badass products, badass users.
Not amazing apps, amazing users.
Where you nd sustained success driven by recommendations,
you nd badass users. Smarter, more skillful, more powerful
users. Users who know more and can do more in a way that’s
personally meaningful.
Users don’t evangelize to their friends because they like the
product, they evangelize to their friends because they like
their friends.
Successful users means badass users
(inspired by a quote from Mike Arauz)
Evangelize
(telling/convincing others)
Seek out/form ...
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Publisher Resources

ISBN: 9781491919057Errata Page