
26
The Challenge
Prologue
Reverse-engineering Successful Users
At the core, though, there’s one key attribute of successful users
that’s driving all of the others. What is it?
Evangelize
(telling/convincing others)
Seek out/form commu-
nities of other users
Get accessories, add-
ons, T-shirts, pride items
Appreciate the value/need
for higher-end, advanced
versions
Show off
their results
Tolerate problems
Remain loyal
Resist the competition
?
what goes here?
If we look at successful users across a wide range of products,
services, hobbies, etc. we nd common attributes. The rst step
in creating successful users is to observe successful users.
How do they behave? What do they do? What do they say?
Where you nd successful users,
you nd users that are...