January 2015
Beginner to intermediate
294 pages
7h 11m
English
Content preview from Badass: Making Users Awesome
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
26
The Challenge
Prologue
Reverse-engineering Successful Users
At the core, though, there’s one key attribute of successful users
that’s driving all of the others. What is it?
Evangelize
(telling/convincing others)
Seek out/form commu-
nities of other users
Get accessories, add-
ons, T-shirts, pride items
Appreciate the value/need
for higher-end, advanced
versions
Show off
their results
Tolerate problems
Remain loyal
Resist the competition
?
what goes here?
If we look at successful users across a wide range of products,
services, hobbies, etc. we nd common attributes. The rst step
in creating successful users is to observe successful users.
How do they behave? What do they do? What do they say?
Where you nd successful users,
you nd users that are...
27
The Challenge
Prologue
Not badass products, badass users.
Not amazing apps, amazing users.
Where you nd sustained success driven by recommendations,
you nd badass users. Smarter, more skillful, more powerful
users. Users who know more and can do more in a way that’s
personally meaningful.
Users don’t evangelize to their friends because they like the
product, they evangelize to their friends because they like
their friends.
Successful users means badass users
(inspired by a quote from Mike Arauz)
Evangelize
(telling/convincing others)
Seek out/form ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.