January 2015
Beginner to intermediate
294 pages
7h 11m
English
Content preview from Badass: Making Users Awesome
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The Challenge
Prologue Think Badass
54
The Challenge
Prologue Think Badass
“Point of view is
worth 80 IQ points”
Point of view is also worth a big marketing budget,
a pile of social media Likes, or a viral video.
Our POV:
To create sustained success, create
high-resolution, badass users.
– Alan Kay
55
The Challenge
Prologue Think Badass
Design for the Post-UX UX
UX
Post-UX UX
User Experience while
using the “tool”
User Experience after
using the “tool”.
The UX of
results
.
I can switch between shooting
stills and video with just one button
Wow. The comments on
my video are inspiring.
56
The Challenge
Prologue Think Badass
When our results are tied to the results of our users, all that
matters is what happens when the clicking, swiping, interacting,
using is done.
What did that experience enable?
What can they now do?
What can they now show others?
What will they say to others?
How are they now more powerful?
What happens after the UX drives our success. It’s what drives
our users to talk about and recommend us, and it’s what leaves
our users so obviously better that they might not need
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.