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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
31
The Challenge
Prologue
What happens if we don’t make snowboards, video editing
software, or anything else that someone can become badass at?
Imagine a tiny little utility tool “X.”
What does having X enable?
What can people now do because of X that they couldn’t do
without it?
What can people now do better because of X?
What are people not doing now but could if they took advantage
of all that X supports?
That’s just a warm-up. The exercise on the next set of pages
will ask you to dene something linked to your product, service,
or cause that users can become badass at. Regardless of how
unlikely it may seem, anything can be linked to the potential for
badass results. The key lies in answering this:
“What are you a subset of?”
Even if you already know what badass means for your product
or service, don’t skip this quick exercise. We’ll refer to pieces of
it throughout the rest of the book, and it might give you more
ideas for new things your users can become badass at.
Badass at… what?
32
The Challenge
Prologue
(Answering “Badass at what?”)
The Superset Exercise
Imagine this is you...
...and this is your competitor
Or maybe your relative sizes are reversed:
But how big you are relative to your competition is
not what matters here.
your competitor
you
What matters most is asking
one crucial ...
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Publisher Resources

ISBN: 9781491919057Errata Page