January 2015
Beginner to intermediate
294 pages
7h 11m
English
Content preview from Badass: Making Users Awesome
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
46
The Challenge
Prologue
Badass users talk. They can’t help it.
But sometimes they don’t need to talk about
their amazing capabilities and results.
Sometimes it’s obvious.
Word OF Obvious (WOFO)
is even better than
Word Of Mouth (WoM)
We want them to talk, but if they’re badass...
they might not need to
Did you see Roy’s latest video?
The color is amazing.
He said he used a new
film-look app. I want it!
47
The Challenge
Prologue
More badass means more business
We want word of mouth and word of obvious. We want
our users to become better and better at the bigger
context, and help encourage others to do the same.
How did you get that creamy, out-of-focus
background? My camera can’t do this.
Go to the Canon website
and learn about aperture
and depth of field.
Looks like I’ll need a new
camera and lens to do this.
48
The Challenge
Prologue
But beware of faux-badass
It’s not about helping people feel badass.
It’s about helping them be badass.
Have they gained new higher resolution at the bigger
context they care about?
Are they now more skilled at the bigger context
they care about?
Do they now know more, and can they use their
new knowledge in ways they nd useful or
meaningful?
Are they getting better ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.