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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
206
The Challenge What Experts Do Help Them Move Forward
Remove Blocks Progress + Payoffs
Don’t stop after the first 30 minutes...
What can they do next? And 30 minutes after that?
Remember, this part of our formula isn’t just about
recognizing progress, it’s about beneting from it.
The ideal user path is a continuous series of loops,
each with a motivating next superpower goal, skill
building work with exposure-to-good-examples,
followed by a payoff.
Payoffs are not external rewards; they’re the hard-
earned benets of effort.
Motivating “next superpower”
Practice + Exposure
Payoff
(Activities to build skills and knowledge)
(Ideas/activities to benet from
current “superpowers”)
(New goal for compelling
capabilities/results)
Design with a motivating payoff loop
207
The Challenge What Experts Do Help Them Move Forward
Remove Blocks Progress + Payoffs
The best payoff of all: intrinsically rewarding experiences
ow and hi-rez start here
EXtrinsically rewarding INtrinsically rewarding
Rewarding for its own sake.
Rewarding because of an external
motivator: reward, status, peer pressure,
etcetera. These are NOT the payoffs
that lead to robust, long-term success.
Wow... just... this is incredible.
I made a fractal...
If I do this 5 more times
I get a badge
Every day we do things we would not ...
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Publisher Resources

ISBN: 9781491919057Errata Page