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The Challenge What Experts Do Help Them Move Forward Support Cognitive Resources
Design Reduce Cognitive Leaks Escape the Brain’s Spam Filter
Brains care about things that cause a
feeling. Even if your brain has no idea
why
you nd that thing funny, it nds your
emotional response (even a subtle one)
reason enough to get past the spam lter.
I’m sensing a chemical surge.
Could be
joy
. I better tag this thing
as “possibly important.”