
248
The Challenge What Experts Do Help Them Move Forward Support Cognitive Resources
Design Reduce Cognitive Leaks
Make paying attention easier.
You’ve been there: you’re reading a dry
textbook or journal article, and there’s a lot
at stake. Maybe it’s tomorrow’s exam or that
crucial presentation. And yet... you just... can’t....
focus. You’re reading the same page over and
over. You fall asleep. You’re distracted by the
subtlest change in noise or light.
You and your brain are in an epic battle over
what really matters.
To reduce the need for willpower,
help their brain pay attention
Staying focused takes self-control
What WE think
I really REALLY
need to learn this.
What our
BRAIN thinks
This is SO not life-threatening.
Can’t. Stay. Awake....
Pizza? Do I smell pizza?!