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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
248
The Challenge What Experts Do Help Them Move Forward Support Cognitive Resources
Design Reduce Cognitive Leaks
Make paying attention easier.
You’ve been there: you’re reading a dry
textbook or journal article, and there’s a lot
at stake. Maybe it’s tomorrow’s exam or that
crucial presentation. And yet... you just... can’t....
focus. You’re reading the same page over and
over. You fall asleep. You’re distracted by the
subtlest change in noise or light.
You and your brain are in an epic battle over
what really matters.
To reduce the need for willpower,
help their brain pay attention
Staying focused takes self-control
What WE think
I really REALLY
need to learn this.
What our
BRAIN thinks
This is SO not life-threatening.
Can’t. Stay. Awake....
Pizza? Do I smell pizza?!
249
The Challenge What Experts Do Help Them Move Forward Support Cognitive Resources
Design Reduce Cognitive Leaks
Get past the brain’s spam lter
Our brain works hard to separate signal from noise, which
would be wonderful except we don’t get to control that spam
lter. Not directly, anyway. We need a way to stop the brain
from treating what we care about as useless spam. To help our
users pay attention and stay focused, help their brain realize,
“This matters! Not spam! Let it through!”
...only a few make it
pas
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Publisher Resources

ISBN: 9781491919057Errata Page