January 2015
Beginner to intermediate
294 pages
7h 11m
English
Content preview from Badass: Making Users Awesome
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The Challenge
Prologue
2
The Challenge
Prologue
Imagine someone forced you to create a new
bestselling product or service.
What would you do?
You
must
make a bestseller.
Or else.
Oh, and don’t count on a
big marketing budget.
No PR media tour.
No fancy launch party.
Imagine this happened to you
3
The Challenge
Prologue
You can’t simply be the lowest-priced. This
has to be about sustainable success.
The clock is ticking. Everything depends on whether you
can make a sustainable bestselling product or service.
Where do you start?
What questions do you ask yourself?
Given competing equally-priced, equally-
promoted products , why are some products far
more successful than others?
One more thing…
4
The Challenge
Prologue
Our search for a formula begins with a question: why do these
keep selling but those don’t? What attributes do the bestsellers
have that their competitors don’t?
If we can’t use marketing and lowest price, what else could fuel
the success of bestselling products and services?
Something they do?
Something they are?
Something they have?
What’s different about the bestsellers?
Why did ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.