Skip to Main Content
Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
The Challenge
Prologue
2
The Challenge
Prologue
Imagine someone forced you to create a new
bestselling product or service.
What would you do?
You
must
make a bestseller.
Or else.
Oh, and don’t count on a
big marketing budget.
No PR media tour.
No fancy launch party.
Imagine this happened to you
3
The Challenge
Prologue
You can’t simply be the lowest-priced. This
has to be about sustainable success.
The clock is ticking. Everything depends on whether you
can make a sustainable bestselling product or service.
Where do you start?
What questions do you ask yourself?
Given competing equally-priced, equally-
promoted products , why are some products far
more successful than others?
One more thing…
4
The Challenge
Prologue
Our search for a formula begins with a question: why do these
keep selling but those don’t? What attributes do the bestsellers
have that their competitors don’t?
If we can’t use marketing and lowest price, what else could fuel
the success of bestselling products and services?
Something they do?
Something they are?
Something they have?
What’s different about the bestsellers?
Why did ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Design It!

Design It!

Michael Keeling
Storytelling with You

Storytelling with You

Cole Nussbaumer Knaflic
Release It!, 2nd Edition

Release It!, 2nd Edition

Michael T. Nygard

Publisher Resources

ISBN: 9781491919057Errata Page