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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
91
The Challenge What Experts Do
Science of Badass
We can’t just make ANYONE badass. What if
they don’t have a natural talent/ability/brain/
body for our bigger context?
One of the main reasons people don’t even try to get better
at something they’d like to do is their belief that they just
don’t have what it takes. Either they never had it or they think
they’ve passed an age threshold and now it’s too late to learn
let alone become badass.
We all have piles of personal evidence to support this: maybe
it was something we dreamed of mastering but no matter
how hard we worked, we just... didn’t. Or we know someone
for whom a specic ability emerged with seemingly little
effort. “Naturally gifted,” we say, “born for this.”
As pervasive and intuitive this belief is, there’s just one tiny
problem: science. Evidence has been mounting for decades
that for most non-sport domains and for most people, “natural
talent” is not an absolute requirement for reaching high levels
of expertise.
The myth of “natural talent”
92
The Challenge What Experts Do
Science of Badass
Other than the sports that depend on specic physical
prerequisites, few domains have hard genetic limits for
expertise. There is a way in which natural ability might
contribute to high expertise in non-athletic domains, but
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Publisher Resources

ISBN: 9781491919057Errata Page