Badass: Making Users Awesome

BADASS

Making Users Awesome

Sierra

Business

Imagine you’re in a game with one objective: a bestselling product or service. The

rules? No marketing budget, no PR stunts, and it must be

sustainably

successful.

No short-term fads.

This is not a game of chance

. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing,

promotion, and perceived quality, why

does

one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The

answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full

of surprising, counter-intuitive, and astonishingly simple techniques that don’t

depend

on a massive marketing or development budget. Techniques typically overlooked by

even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing,

user experience, support —

everyone

on the team. Even if that team is a start-up of

one. Armed with a surprisingly overlooked science and a unique POV, we can

reduce the role of luck. We can build sustainably successful products and services

that rely not on unethical persuasive marketing tricks but on helping our users have

deeper, richer experiences. Not just in the moments

while

they’re using our product

but, more importantly, in the moments ...