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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
162
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
The Gap of Suck
If we make/sell snowboards, we don’t want to sell just this
one snowboard, we want to create a snowboarder.
The Suck Zone is guaranteed pain for everyone learning to
snowboard. But those who drop out early didn’t suddenly
lose their motivation to be a good snowboarder. They don’t
need more convincing about the features and benets of
snowboarding. They don’t need a bigger, sexier forward-
pulling magnet.
We must help our users through the large, painful gap
between the motivating goal and their early experiences in
the Suck Zone.
What they wanted
What actually happened
Gap of Suck
163
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
The Gap of Disconnect
Compelling Context
tool
Before they buy/join we’re all about the Context.
This is where motivation lives.
After they buy/join we’re all about the Tool.
This is where motivation dies.
They didn’t lose motivation for the context. They lost
the connection between the compelling context and the
tool. And they no longer trust that we’ll help them with
anything but the tool.
“You’ll take amazing photos”
“Read the FAQ.”
Gap of Disconnect
164
The ...
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Publisher Resources

ISBN: 9781491919057Errata Page