January 2015
Beginner to intermediate
294 pages
7h 11m
English
Content preview from Badass: Making Users Awesome
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162
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
The Gap of Suck
If we make/sell snowboards, we don’t want to sell just this
one snowboard, we want to create a snowboarder.
The Suck Zone is guaranteed pain for everyone learning to
snowboard. But those who drop out early didn’t suddenly
lose their motivation to be a good snowboarder. They don’t
need more convincing about the features and benets of
snowboarding. They don’t need a bigger, sexier forward-
pulling magnet.
We must help our users through the large, painful gap
between the motivating goal and their early experiences in
the Suck Zone.
What they wanted
What actually happened
Gap of Suck
163
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
The Gap of Disconnect
Compelling Context
tool
Before they buy/join we’re all about the Context.
This is where motivation lives.
After they buy/join we’re all about the Tool.
This is where motivation dies.
They didn’t lose motivation for the context. They lost
the connection between the compelling context and the
tool. And they no longer trust that we’ll help them with
anything but the tool.
“You’ll take amazing photos”
“Read the FAQ.”
Gap of Disconnect
164
The ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.