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Preface
When we started this book, “big data” had not quite become a business
buzzword. As we did our research, we realized the books we perused
were either of the “Gee, whiz! Can you believe this?” class or incredibly
abstruse. We felt the market needed explanation oriented toward manag-
ers who had to make potentially expensive decisions.
We would like managers and implementors to know where to start when
they decide to pursue the big data option. As we indicate, the marketplace
for big data is much like that for personal computing in the early 1980s—
full of consultants, products with bizarre names, and tons of hyperbole.
Luckily, in the ...