February 2015
Beginner to intermediate
576 pages
16h 15m
English
Content preview from Big Data Analytics
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374 • Big Data Analytics
manages structured data. It may allow us to view an image of important
documents, with little processing of the data in those documents. Overall,
ERP data are structured data like the relational database model discussed
earlier in this book.
Unstructured data include scanned and indexed reports, informa-
tion found by a program searching the Internet seeking information
about our product, call center calls that have been translated to text and
indexed, analysis of Twitter feeds to see who is inuencing who, and pat-
terns detected in company e-mail messages to seek patterns of behavior
signifying fraud. Such information ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.