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Big Data Analytics
book

Big Data Analytics

by Kim H. Pries, Robert Dunnigan
February 2015
Beginner to intermediate
576 pages
16h 15m
English
Auerbach Publications
Content preview from Big Data Analytics
300 • Big Data Analytics
and even organic trac. e data appear in a Cost Analysis report in
Trac Sources and also in the Attribution reports. As the company
compares how digital marketing channels are doing, it will make
better decisions about your marketing programs.
Mobile Ads Measurement: What if the enterprise is running mobile
ads or using mobile applications? Google Analytics helps follow the
singular performance issues and trends for both. Mobile Ads breaks
down data by device, and then optimizes the results using metrics
such as time on site, bounce rate, and conversion rate.
Remarketing: Enterprise marketing groups can nd clients who have
shown an interest in their products and services, and then show them
pertinent ads f
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Publisher Resources

ISBN: 9781482234510