300 • Big Data Analytics
and even organic trac. e data appear in a Cost Analysis report in
Trac Sources and also in the Attribution reports. As the company
compares how digital marketing channels are doing, it will make
better decisions about your marketing programs.
• Mobile Ads Measurement: What if the enterprise is running mobile
ads or using mobile applications? Google Analytics helps follow the
singular performance issues and trends for both. Mobile Ads breaks
down data by device, and then optimizes the results using metrics
such as time on site, bounce rate, and conversion rate.
• Remarketing: Enterprise marketing groups can nd clients who have
shown an interest in their products and services, and then show them
pertinent ads f