Google • 305
• AdWords
− Google Analytics can import AdWords data seamlessly, to
bring in essential information about what visitors do aer they
have clicked on an advertisement. We can gain deeper insights
into how our advertisements and campaigns are performing.
AdWords drives decisions and is thus a form of information.
• Google Display Network
− Google’s integration with the GDN means that the user can
employ AdWords to create and manage campaigns and then
insert Google Analytics tags on GDN marketing campaigns
to gauge their success. Also, we can link accounts to see our
GDN campaign data within Google Analytics.
• Google Tag Manager
− Google Tag Manager lets us add or update website tags and
mobile applications easily and without necess ...