Big Data Analytics

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Introduction

SO WHAT IS BIG DATA?

As a manager, you are expected to operate as a factotum. You need to be

an industrial/organizational psychologist, a logician, a bean counter, and

a representative of your company to the outside world. In other words,

you are somewhat of a generalist who can dive into specics. e specic

technologies you encounter are becoming more complex, yet the dier-

ences between them and their predecessors are becoming more nuanced.

You may have already guided your rm’s transition to other new technol-

ogies. ink of the Internet. In the decade and a half before this book was

written, Internet presence went from being ...