Skip to Content
Big Data Analytics
book

Big Data Analytics

by Kim H. Pries, Robert Dunnigan
February 2015
Beginner to intermediate
576 pages
16h 15m
English
Auerbach Publications
Content preview from Big Data Analytics
508 • Big Data Analytics
to you based on your prior purchasing habits? Do you purchase Apple or
Android products because you have a sunken cost in music or apps from
one or another of these platforms? Do you use free e-mail that supports
itself by advertising to you? Do you belong to a loyalty program, such as
airline miles or hotel points, which occasionally oers you prizes or cou-
pons? Have you resisted switching from the Kindle to the Nook (or vice
versa) because you would lose all of your books?
All of these are examples of business strategies designed to create loyalty
through oering benets that create path dependence. Path dependence,
according to Wikipedia, “explains how the set of decisions one faces for
any given circumstance is ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Big Data Analytics

Big Data Analytics

Venkat Ankam, Aravind Nallan
Big Data Analytics

Big Data Analytics

David Loshin

Publisher Resources

ISBN: 9781482234510