February 2015
Beginner to intermediate
576 pages
16h 15m
English
Content preview from Big Data Analytics
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98 • Big Data Analytics
• Systems
• Privacy
• Governance
• Storage
• Security
• Cloud
IBM focuses strongly on the analytical side of big data (http://www.ibm.
com/big-data/us/en/big-data-and-analytics/). We suggest this approach is
a wise one. IBM makes a strong case for uses of big data in marketing, deal-
ing with fraud and threats, management, risk control, business modeling,
and the evolution of insight. In short, IBM does not assume that the cus-
tomer who is exploring the big data approach really knows what to do with
their newfound technological abilities, and hence, IBM provides substan-
tial reasons for using the big data approach. Let’s look at IBM’s approach:
• Customer relationships
• Personalization
• Protability
• Retention
•
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.