February 2015
Beginner to intermediate
576 pages
16h 15m
English
Content preview from Big Data Analytics
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66 • Big Data Analytics
Sentiment analysis through the monitoring of unstructured and semis-
tructured online posts yields these questions:
• How is sentiment toward our brand evolving in response to our
cooperation with hurricane relief eorts?
• Is our proactive, Twitter-based approach to dealing with our recent
recall helping control the damage from our recent public relations ub?
Complex combinatorial calculations where the optimal solution is eec-
tively impossible to nd might produce these questions:
• How could I better route our aircra, taking into account travel pat-
terns, weather, and the competition’s current routing?
• What factors should play a role in my trading algorithm, and how
should I weight them?
We advise a word of caution. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.