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Big Data Analytics
book

Big Data Analytics

by Kim H. Pries, Robert Dunnigan
February 2015
Beginner to intermediate
576 pages
16h 15m
English
Auerbach Publications
Content preview from Big Data Analytics
488 • Big Data Analytics
Vehicle
What we have stated in the lodging section applies even more to vehicular
movement. Consider something as mundane as clothing detergent: GPS
devices were added to Unilever’s Omo brand in Brazil with the alleged
basis for this invasion of privacy being the award of a pocket video camera
to those with the special boxes. Only 50 boxes were implanted with the
GPS device (not enough for a representative statistical analysis), but we
wonder how far this kind of vehicle-tracking marketing can go.
In some cases, criminals have received electronic tags that permit sur-
veillance of their location. Of course, the question will always arise as to
how much surveillance is too much surveillance. We feel this situation is ...
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Publisher Resources

ISBN: 9781482234510