488 • Big Data Analytics
Vehicle
What we have stated in the lodging section applies even more to vehicular
movement. Consider something as mundane as clothing detergent: GPS
devices were added to Unilever’s Omo brand in Brazil with the alleged
basis for this invasion of privacy being the award of a pocket video camera
to those with the special boxes. Only 50 boxes were implanted with the
GPS device (not enough for a representative statistical analysis), but we
wonder how far this kind of vehicle-tracking marketing can go.
In some cases, criminals have received electronic tags that permit sur-
veillance of their location. Of course, the question will always arise as to
how much surveillance is too much surveillance. We feel this situation is ...