
Statistics • 213
their lives. Part of this eect occurs due to how technological knowledge
disseminates. Part of what happens results from network eects. Part of it
results from seeing the technology as more normal by seeing others use it
(social modeling).
Regardless of the reasons for the spread of the technology, its rapid
rate of acceptance continues but then begins to taper o as the mar-
ket saturates. A technology may surpass 100% of the population only if
measured by devices per person. If measured by the percentage of the
population who use the device, it can never exceed 100%, and it will
probably never reach 100% of the population. ...