
356 • Big Data Analytics
particular items not related to babies, we will not discover we can gure
out which customers are pregnant and will not know whether to market
to them. Drawing together dierent systems measuring completely dif-
ferent attributes can be tricky and time-consuming if we do not break the
taxonomic mindset. is is not to say that a discovery system based on
faceted search will be a panacea. e weaknesses of a taxonomic system
are outweighed by its strengths when using an ERP system. However, to
explore in your organization’s data and to draw lessons, a discovery sys-
tem may be ideal.
FIRST KEY ABILITY: BREAKING DOWN BARRI ...