Big Data Analytics

Concerns • 513

that they never considered, which uses their talents and that they only

discovered by accident while speaking with a coworker in the company

cafeteria.

e applicability of this lesson to education, social work, crime preven-

tion, and myriad other areas where misperceptions carry consequences,

should be clear. One of the key advantages of big data is that it unlocks

unused potential by identifying it. e paradox is that the careless accep-

tance of a computer-generated score as our fate, and absent continuous

and meaningful corrective feedback, threatens to lock up that same poten-

tial that it is meant to unlock.

One of the authors of this book understands this very clearly. With an

interest in commodities and international trade ...