February 2015
Beginner to intermediate
576 pages
16h 15m
English
Content preview from Big Data Analytics
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530 • Big Data Analytics
As well as nding and gaining loyalty from customers, we have seen
how big data can be used to increase margins through price discrimina-
tion. Regardless of the ethical questions surrounding the charging of dif-
ferent prices to dierent customers for the same products, the temptation
to secure a higher margin from those willing to pay more will not disap-
pear and will likely become more common as big data spreads. Along with
purchased data, geography, and web-browsing history, we can expect data
about customers to come from general data, such as weather or economic
trends in the areas where the customers live, as well as specic informa-
tion such as the example of solar panels gleaned from Google Earth images
men
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.