February 2015
Beginner to intermediate
576 pages
16h 15m
English
Content preview from Big Data Analytics
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432 • Big Data Analytics
sales decisions improve their marketing return on investment (MROI) by
15–20 percent. at adds up to $150–$200 billion of additional value based
on global annual marketing spend of an estimated $1 trillion.
10
Again, on the Forbes website, Piyanka Jain, in an article called “e
80/20 Rule of Analytics Every CMO Should Know” says
• Bring more “future” customers to the door in the most cost-eective
manner by:
• Increasing marketable universe by identifying new channels
based on existing customer prole. (aggregate analysis, sizing/
estimation)
• Targeting messages and oers based on past marketing cam-
paign to increase re ...
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