
320 • Big Data Analytics
SOME FINAL WORDS
By now, it should be obvious that the single most signicant impact of big
data occurs through Google, with Facebook probably a distant second.
We say this because Google provides applications, white papers that have
shaped an industry (MapReduce), methods, tools, companies, links, and
more. e inuence of Google is vast. Android, for example, has eclipsed
all other mobile OSs, with an 80+% market share. Highlight Press made
the following comment in November 2013:
Android’s unstoppable rise is proving to be exactly that, with the world-
leading mobile OS having broken through the 80% market share thre