Reviewing the Look and Feel Tools
The tools that appear in this section of the Site Settings page will vary based on the version of SharePoint 2010 in use and the type of site collection created. For example, the Welcome Page link is available only in publishing sites. The site administrator should review these tools because they are all relatively straightforward and allow quick customization of the site and site collection. A custom icon can be referenced that will appear on the home page and other pages that end users interact with. The master page, which defines the look and feel of the SharePoint environment, can be changed from these tools, which when designed by qualified resources can dramatically change the look and feel of the environment ...
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