Outsourcing Dilemma: The Search for Competitiveness, The

Insourcing

There are a variety of activities that might justifiably be called insourcing. SAGA, the established UK supplier of holidays to the over-50s, realized a number of years back that its database was an extremely valuable asset. In recent years it has benefited from the fact that it contains names and addresses of relatively wealthy people of mature age who are statistically less likely to have car accidents or incur damage to their property than their younger and perhaps less well-off counterparts. SAGA argued that as a group these mature clients ought to benefit from cheaper insurance in these areas. This knowledge has enabled them to take a significant share of both the UK household insurance and car insurance markets. Recently the ...