Outsourcing Dilemma: The Search for Competitiveness, The

About the Author

My own involvement in the world of commerce began many years ago with a succession of roles in sales, market research, advertising and brand management. This experience eventually gained me a position as UK head of an American toiletries company. This was followed by a period of four years with a major management consultancy in the UK. I then spent four years based in the USA. During the last three of these years I was President of an American Food Company.

Since my return to the UK I have worked as an independent consultant largely to indulge my own and my family’s desire to live on the south coast of England. During this period I also set up a marketing research company and have had a continuous involvement in this area. Some ...