Outsourcing Dilemma: The Search for Competitiveness, The

SDC’s second joint venture

Shortly after setting up the company described above, SDC came across a second potential joint venture partner. This second organization is based in a high street shopping area and promotes itself as a specialist graphic designer. Despite this claim, much of the current workload involves selling stationery and printing letterheads. However, the owner has considerable graphic design skills and has obtained a reasonable reputation as a designer of websites. More importantly, though, he can demonstrate real potential as a publisher, both on and off line. In addition he employs two young women as graphic designers and both show considerable potential in publishing. At the time SDC approached this company both women worked ...