54 Performance by Design
to clients should therefore be aligned with this shared objective. By
delivering products that reduce the number of passenger fatalities
to zero over the next 20 years, the organization is making a direct
contribution to the shared societal objective.
Likewise, an analysis of the organizational objective (zero
pedestrian fatalities) will identify the individual and team results that
must be accomplished for the organization to succeed. A transpar-
ent material that provides the necessary visibility without the rigidity
of glass, safety reports from leading automobile manufacturers on
the functionality and safety of the new material, and/or government
approval of a new product may all be objectives for individuals ...