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Real World Print Production with Adobe Creative Suite Applications by Claudia McCue

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Sales

Typically, the print salesperson will be your first contact and will set things in motion by initiating your job’s entry into the printing plant’s workflow. At this early point in your job’s life, it’s important to discuss any concerns you may have about the job. Learn as much as you can about the processes that will be used in manufacturing your job. If your job will require any special stock such as vellum or heavy cover stock, discuss this with the salesperson. Also discuss any special finishing treatments that will be used, such as embossing or die cutting. The salesperson will probably be the person who provides you with an estimate of job costs and gives you an idea of the timeline of the job’s trip through the printing plant. Initially, ...

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