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Real World Print Production with Adobe Creative Suite Applications by Claudia McCue

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Planning for Print

As your files take shape, it’s important to build from the ground up. It’s not much fun to deconstruct a complex file and then reassemble it because it was built one-half inch too big or all the artwork uses the wrong six spot colors. Before you choose File > New, make sure you’ve established the following important specifications:

  • External document size. If you’re printing letterheads, that’s easy. But if you’re creating a piece that folds, such as a trifold brochure or a pocket folder, whip out the ruler and make sure you know the correct external dimensions before you go too far.

  • Adequate bleed. While one-eighth of an inch is standard bleed, some print service providers may request a larger value, especially on packaging ...

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