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Real World Print Production with Adobe Creative Suite Applications by Claudia McCue

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Fulfillment and Shipping

Some printing companies provide services beyond the production of printed pieces. Many offer mailing and fulfillment services, or they partner with other companies to provide such services. Fulfillment is especially useful for product literature and other pieces with a relatively long life span, such as product manuals, pocket folders, and presentation binders. Rather than requiring the customer to store boxes or stacks of printed materials, the printer keeps the inventory and ships it as needed.

Printers who specialize in mailers such as catalogs often offer mailing as part of the job cost and process. This may include variable data addressing (whether on-press or offline) as well as the actual mailing.

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